Shuchim around the world are honoring the Rebbe’s birthday by getting their communities to do just one thing—thanks to the innovative new OneMitzvah platform.
Sam Taylor is a lawyer living in Massachusetts who comes to Chabad once a year to say kaddish for his mother. Last week he got a text from the rabbi about pledging a mitzvah. “Sure, I can do one mitzvah,” he figured. He signed up right away to say Shema, and his mitzvah soon joined hundreds of others that are adding up to the community’s goal of 5,000 mitzvos.
The above scene is the goal of the new OneMitzvah platform, a completely innovative approach to doing good. In honor of the Rebbe’s 120th birthday on Yud Aleph Nissan, OneMitzvah gives shluchim a platform to unite their communities around doing mitzvahs.“The goal is to raise awareness of the power of a Mitzvah and get everyone involved,” says Rabbi Mendy Broner, director of the OneMitzvah team at Merkos 302.
The OneMitzvah platform is an easy way for shluchim to do something big. It works just like a fundraising campaign—there’s a goal, teams of fundraisers, and a place to pledge. The only difference of course is that instead of raising money, OneMitzvah aims to amass good deeds.
“By appointing leaders throughout the community to ‘raise’ mitzvos from their family and friends, we’re able to reach an entirely new demographic,” says Rabbi Sholom Raichik, Chabad of Upper Montgomery County, Maryland, who has already started putting the program into place in his community.
Understanding that shluchim around the world are also busy juggling Pesach preparations, the OneMitzvah package includes everything a shliach would need to launch the campaign—including a campaign page and custom marketing materials.
“The Rebbe emphasized countless times the power of a single Mitzvah to change the world,” explained Rabbi Moshe Kotlarsky, Vice Chairman of Merkos L’inyonei Chinuch. “This platform will use a sense of community to encourage more Mitzvah commitments and hopefully the final act that will bring the Geulah.”
Visit OneMitzvah.org/120 to join.
Or Whatsapp the OneMitzvah Office at (475) 265-0750
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