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The Dimes in the Rebbe’s Pocket—and a New Chapter for Mivtza Neshek
More than 50 years after the Rebbe launched the campaign 6 days before Tishrei, classic Mivtza Neshek brochures and the original Neshek candlesticks, designed by the Rebbe himself, are now available for Sukkos mivtzoim as the campaign joins forces with Merkos Suite 302. On the morning before Yom Kippur, Mrs. Esther Sternberg passed by the Rebbe expecting to receive lekach and the Rebbe’s bracha for the new year. Instead, the Rebbe smiled and asked, “Do you have enough dimes?”
2 hours ago
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